Mindshare
Branding, Web Design
Project information
Mindshare is a voice-led brand system built to amplify expression in the digital age. Rooted in clarity, resonance, and connection, it transforms abstract ideas into impact — empowering voices to ripple outward and inspire change.
The Mindshare identity centers around a minimalist drop and ripple motif — a visual metaphor for the moment an idea is spoken. Paired with a bold typographic system and a refined palette of Berry, Aqua, and Black, the brand expresses calm precision and emotional depth. From campaign posters to digital interfaces, Mindshare's design language reflects its mission: to give voice to thought, and power to expression.
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